BOULDER, Colo., April 20, 2021 – PRESS RELEASE – Charlotte's Web Holdings, Inc., a certified B Corporation and a market leader in hemp cannabidiol (CBD) extract products, announced that three of its proprietary hemp cultivars were approved for registration on Health Canada’s List of Approved Cultivars (LOAC) for outdoor cultivation in Canada. These are among the first hemp CBD cultivars on the LOAC that are early flowering and early maturing for outdoor cultivation and harvesting within the shorter Canadian growing season. The approved cultivars include the company’s original “CW1AS1” U.S.-patented genetics, clearing the way for Charlotte’s Web to cultivate its leading CBD wellness products in Canada in 2021. Currently, Charlotte’s Web products are not easily available in Canada because laws do not allow for bulk importing of U.S.-grown hemp CBD or related products into Canada.
“Today, Charlotte’s Web is the leading hemp wellness company in the U.S. with the most recognized and trusted hemp CBD extract,” said Deanie Elsner, Charlotte’s Web president and CEO. “We aspire to be the world’s leading botanicals wellness company, entering countries with an asset light model where federal laws permit hemp extracts for health and wellness. Israel and Canada are included in the first steps of our international expansion.”
In addition to the company’s CW1AS1 cultivar used for its leading Original Formula and other full-spectrum hemp extract products, Charlotte’s Web is bringing two early maturing hemp varieties to Canada—named Duchess and Ambassador—developed for cultivation in shorter northern climate growing seasons.
Charlotte’s Web’s approved cultivars are three of 15 added to the 2021 LOAC. “The majority of approved cultivars on the LOAC to date have been for industrial hemp grown to produce food, fiber and animal feed. Now our approved cultivars are paving the way for full-spectrum hemp CBD demand in Canada and, most importantly, will provide access to Charlotte’s Web products in Canada,” said Jared Stanley, co-founder and chief cultivation officer of Charlotte’s Web.
Hemp-Derived CBD in Canada
Despite Canada being one of the first countries to federally legalize the sale of cannabis, the hemp CBD wellness category is underdeveloped in Canada, with limited offerings of quality full-spectrum hemp extract products. Most CBD products in Canada are produced from cannabis with tetrahydrocannabinol (THC) levels well above 0.3% which have an intoxicating effect. Charlotte’s Web hemp cultivars are cultivated below 0.3% THC, resulting in full-spectrum extracts with wellness benefits, but without the intoxication from THC.
Currently, Health Canada treats hemp CBD under the same regulatory regime as cannabis THC. The Canadian hemp industry is lobbying the Canadian federal government to change the regulations for hemp CBD to a natural health supplement that could be added to food, drinks, cosmetics and other wellness products. Hemp CBD products could then be sold in all types of retailers across Canada, which would help meet demand for the product. In September 2020 a report prepared by the Institute of Fiscal Studies and Democracy (IFSD) concluded that if Ottawa regulated CBD like regular health products it would open an annual market worth more than C$2 billion with immense potential for exporting CBD to other countries.