Curaleaf Signs Agreement With Southern Glazer’s Wine & Spirits
Curaleaf Hemp

Curaleaf Signs Agreement With Southern Glazer’s Wine & Spirits

The distribution deal brings Curaleaf Hemp and Select CBD product lines into a national network with unmatched route-to-market capabilities.

November 17, 2021

WAKEFIELD, Mass., Nov. 16, 2021 – PRESS RELEASE – Curaleaf Holdings Inc., a leading international provider of consumer CBD and hemp products, announced that it has signed a national distribution agreement with Southern Glazer's Wine & Spirits, the world's largest distributor of beverage alcohol. The agreement will bring Curaleaf's lineup of products from its eponymous Hemp and Select CBD product lines into Southern Glazer's distribution network.

The distribution relationship combines Curaleaf's expertise in creating high-quality, non-psychoactive hemp products with Southern Glazer's national scale, unmatched route-to-market capabilities, state-of-the-market sales team and its industry-leading Proof e-commerce platform, bringing operating efficiencies that will drive growth within Curaleaf's family of CBD products.

Curaleaf Hemp and Select currently offer a broad range of CBD products with consumer-friendly formats and price points. The brands look forward to introducing new innovations to both ancillary lines with confections and beverages that feature minor cannabinoids like CBN and CBG, allowing consumers to personalize their CBD experiences as they continue to learn which products will work best for their unique needs.

"At Curaleaf, we are as committed to innovation and setting the highest possible standards for product quality as we are committed to customer accessibility—and our success lies not only in our ability to provide exceptional CBD-infused products, but to distribute them to the finest retail stores for safe, easy and reliable access to consumers around the country," Curaleaf Senior VP of Sales Patrick Larkin said.

"We are delighted to be joining forces with a world-leading beverage distributor that shares our values around responsible distribution and pioneering a well-regulated industry," said Joseph Gennaro, vice president of CBD, Health & Wellness at Curaleaf. "We value Southern Glazer's expertise, efficiency and extensive network, particularly as we aim to open the consumer awareness funnel and fuel growth within our CBD business."

"We are excited to add Curaleaf to our distribution network, as we are aligned on the future growth potential of CBD in the U.S. and, as such, are both investing significantly in the category," said David Chaplin, chief growth officer at Southern Glazer's. "Southern Glazer's best-in-class CBD sales and marketing capability is uniquely positioned to deliver the most effective route-to-market for Curaleaf, and I am confident we can drive continued growth for their portfolio of products at retail locations across the U.S."

"I look forward to working with Curaleaf to provide industry-leading sales and service execution across Southern Glazer's markets," added Kariff Rhooms, vice president of SG Ventures and head of Southern Glazer's CBD sales division. "We are confident that we have the expertise and experience to engage more consumers through our network of retail customers as we work with Curaleaf to continue to grow the CBD category."

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