Hemp has been a hot topic ever since the 2018 Farm Bill federally legalized its production and sale in the United States, and Pur IsoLabs’ Taylor Mason said the company wants to educate the public on the plant and its compounds by offering tours of its vertically integrated hemp facility just outside of San Antonio, Texas.
“It was all about education,” Mason told Hemp Grower. “There is a lot of conflicting information when it comes to … cannabis in general just because of political issues, social issues, lots of different issues that people have had with the plant itself. So, we’ve just been trying to help educate people and get them the facts about … these plants and what potential they have [to] potentially help them.”
Pur IsoLabs cultivates and processes hemp, sells its biomass and extracts wholesale and offers finished products, such as flower, salves, tinctures and disposable vape cartridges in its on-site dispensary, which is situated by a patio surrounded by oak trees and decorative hemp plants. Customers are invited to enjoy the patio to consume the company’s products, and it’s also the starting point for Pur IsoLabs’ public tours.
Part of the company’s facility is what Mason calls an “educational hemp farm,” where Pur IsoLabs cultivates its yearly supply of flower and where the tours are conducted. During the tours, staff members discuss the endocannabinoid system, as well as how the company grows its hemp and creates the finished products in the dispensary.
“We take people through the whole process of how the plant interacts with your body, how we grow it, all the way to how we turn it into these finished products that you’re buying,” Mason said.
All of Pur IsoLabs’ products are derived from CBD and Delta-8 THC, which is currently legal under Texas law.
The tours launched last year and are offered Tuesday through Saturday at 11 a.m., 1 p.m., 3 p.m. and 5:30 p.m. Guests are encouraged to register online for the tours, which last about an hour. Those arriving for tours can gather in the dispensary or on the nearby patio to receive a sample of Pur IsoLabs’ infused punch, which is included with their $10 ticket for the tour. The $10 ticket fee can then be applied to any in-store purchase at Pur IsoLabs’ dispensary.
Guests are also welcome to purchase and consume smokeable flower, edibles or other products before the tour, which usually kicks off with the tour guide gauging everyone’s base knowledge about hemp.
“[Make] sure you get to know the people you’re taking on a tour,” Mason said. “Are they really knowledgeable about cannabis? If that’s so, they don’t need to know the basic facts that you’d be telling people who have no idea what cannabis is at all.”
Pur IsoLabs welcomes people from all over the country for its tours, she added. “We have tons of people coming in, [from] people who have never tried cannabis before to people who have lived in Colorado, California and Oregon who have moved down to Texas and are curious to see what Texas has to offer.”
As the tour makes its way to the hemp field, the guide leads a discussion about the endocannabinoid system. Guests are then invited to touch and smell a sample of biomass before visiting the field, where they learn about Pur IsoLabs’ cultivation process.
The company grew its hemp in the ground this year, Mason said, versus last year when it grew the crop in pots.
While on the tour, guests can pick yellow leaves off the plants, and sometimes the guide will hold contests, where whoever collects the most yellow leaves wins a free product in the dispensary.
The tour ends in the retail space, where guests can ask any last-minute questions before shopping Pur IsoLabs’ selection of products.
The tour bypasses areas that could pose risks to guests, such as the extraction lab, and the company plans to implement waivers soon for on-site consumption.
“We’re going to go ahead … and get some waivers so people can fully know what they’re getting themselves into with some of these stronger compounds,” Mason said. “But for the most part, there are no issues. People can come out here and just hang out and walk around.”
Looking ahead, Pur IsoLabs will continue formulating new products with different cannabinoids, such as THCP, CBG and CBN.
The company has two main brands—the Pur IsoLabs brand contains medical-leaning products, such as tinctures, salves and capsules, while the Buddy brand contains more psychoactive compounds, such as Delta-8 THC and THCP, for recreational consumers.
“I will say that when it comes to hemp and cannabinoids, we have all of the newest and exciting ones that are coming out right now,” Mason said. “If people are interested in that, we’d love to have them out and talk about it."